PackEx Success Story Shaoyun
19 June 2020
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Far Eastern natural cosmetics, made in Germany

The Speyer-based family business Shaoyun Natural Health & Beauty produces high-quality natural cosmetics and effective products based on traditional Chinese medicine (TCM), paired with dermatology, naturopathy and cosmetic science. Founded by Shaoyun Liang and her husband Daniel Laschkari in 2010, the company now offers a wide range of natural skin care creams, soaps, oils, hydrates and nutritional supplements. In addition to well-known platforms such as Amazon and various mail-order pharmacies, the company also sells its products through its own shop in the centre of Speyer and is planning to enter the international market in the medium term.

High-quality packaging for high-quality products

In order to be visible in the seemingly endless jungle of cosmetic products and to prevail against the enormous competition from drugstores and discounters, among others, an adequate packaging was needed for the high-quality products from Shaoyun. While the creams, oils and serums were previously only packed in simple white boxes with an additional banderole, this time it had to be something very special: On the one hand, a self-developed, highly individual design with peach blossoms and a bird in the centre, which for Shaoyun is a symbol for "spring, life, hope and harmony". On the other hand, Shaoyun decided on a packaging with the company name punched or lasered out - a finishing that is normally not so easy to realise and makes high demands on the budget. As a "pilot product", so to speak, the new packaging was to be used for the first time for the NEUR02 Skin Care Set, a product for skin care for symptoms of neurodermatitis and eczema.

The Packex laser makes it possible

Fortunately, Laschkari became aware of PackEx and thus also of the enormous possibilities that a laser offers in the field of packaging finishing. The large-scale and highly detailed cut-out on the left side of the packaging front was realised completely without the use of punching tools, without negatively affecting the stability of the folding box. Laschkari worked out the exact design together with PackEx boss Nikolaus Reichenbach, also known as "the folding box expert", in close consultation. The Shaoyun founder was particularly pleased with this form of cooperation: "The advice and helpfulness at PackEx convinced me. Especially since the quality is right and everything is 'made in Germany'".

The result is really something to be proud of and stands out pleasantly from the majority of cosmetics packaging. After this successful "test", other Shaoyun® products are to receive new packaging in the future and the cooperation with PackEx is to be intensified. And so a great product and great packaging complement each other to form a harmonious unit - almost like Ying and Yang.

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