25 February 2021
Reading time: 3 minutes
0 comments

Practical or beautiful? Exclusive or sustainable?

Why decide? Every product can be perfectly packaged. The rule is not "either... or".

Anyone who produces knows that packaging has long been able to do more than just protect the product and make it more practical to transport. From a marketing point of view, it opens up a wide range of possibilities to get noticed, to make the product stand out from the multitude of comparable goods. After all, the customer always first comes into contact with the packaging before holding the purchased product in his hands. And as the saying goes: the first impression counts - not only with people.

So it's time to put the packaging in the spotlight.

We at PackEx are your specialists in this field and show you how to exploit all the possibilities of your packaging.

FIRST STEP: THE MATERIAL

First of all, you need to decide on the right material for your packaging. Let's assume you want to use a classic folding box and have it made individually according to your wishes. Depending on the intended use, you can choose thinner or thicker material and a white or natural cream-coloured back. Our innovative portal helps you and automatically suggests a recommendation for your product and the purpose of your packaging. After all, it can serve as gift packaging, sales packaging or also as outer packaging and thus requires different textures. Because in most cases, packaging must first and foremost fulfil a protective function.

UNITING SUSTAINABILITY AND ADVERTISING

Everyone is talking about sustainability, but it is not the focus of this article. Nevertheless, the packaging already conveys whether the product was manufactured in a resource-saving way and whether the company behind it is committed to an environmentally friendly production method. After all, it is the first thing that comes into contact with the customer and thus determines the external impression. Last but not least, perfectly fitting packaging plays a major role here, as it saves space and weight, for example, which in turn makes shipping more efficient and thus more ecological. Amazon has even set up its own programme for this, called "Compact by Design".
If you also use sustainable raw materials for the packaging, it is also great to advertise this directly on the packaging! This can be done, for example, in the form of the well-known FSC logo or the new PackEx sustainability seal.

If you need advice on this, please contact us! (Click here for the contact form)

Which brings us directly to the next characteristic:

The provision of information

Depending on your chosen design and the size of your folding box, you will have more or less space available to list all legally relevant information such as ingredients, product instructions, a promotional claim or nutritional information. If you still have free space available, it is a good idea to print a linguistically appealing explanation on the packaging for your customers as to what advantage they will have when making a purchase. Think about it: What information will probably persuade him/her to make a purchase decision? Further advertising, for example for products that can be combined, is also an intelligent way to sell your products.  

Not to be forgotten:

PACKAGING TRANSPORTS AN EMOTION!

The psychological level of your packaging should not be underestimated. It is important that your box is fun to look at, at best it should already stand out in the shop or online shop and create a strong sense of anticipation for the product. Your packaging should be designed accordingly. Perfectly coordinated shapes, colours and patterns as well as an extraordinary feel when touching the packaging make your product a buying experience that stays in the memory for a long time. Make sure it is coherent and fits your company and corporate identity. At PackEx, we also offer you the possibility to customise or even personalise your folding box. It is also possible to adapt to seasonal trends.
For you and your product, this means: We deliver your individualised folding boxes in small quantities to where you need them within a few days. 

And to make sure it's not "just" a great buying experience, the shape of your box plays an important role: try an eye-catching pillow box, or enhance your product packaging with an additional slipcase. The marketing potential of a unique "unboxing experience" is strong. Consumers tend to share positive product experiences with people around them and thus promote your product for free. A win-win situation.

Configure your own individual packaging now and discover the numerous possibilities of our portal.

We use cookies to make your visit to our website even more attractive. Cookies allow us to improve the comfort and quality of the services provided on the website. Learn more...