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22 November 2019
Reading time: 5 minutes

Conduct successful market tests: With professional packaging materials from quantity 1 by PackEx

Worms, 18 June 2019 - Market tests: Anyone who wants to successfully gain a foothold on the market with their products must think about the right product packaging in advance. It is particularly important to test different packaging designs during the pilot phase to ensure the optimum quality of the end product. Thanks to PackEx GmbH, this works very simply: with the individual packaging design in the PackEx Portal and resource-saving production, packaging can be flexibly and cost-effectively adapted to requirements at any time. B2B customers can thus react quickly to market requirements and order the optimal packaging with little effort.

Successful companies rely on market tests for product launches. They do not survey potential customers, but test on actual customers whether they accept the offer. The advantages: Companies recognise whether their product is accepted on the real market, can identify optimisation potential more quickly and thus respond flexibly to the wishes and requirements of their target group. The product launch thus takes less time. Costs are saved. Customer-centred product launches increase the probability of a quick return on investment. It is therefore not surprising that market tests are becoming increasingly popular. In these tests, various properties of the packaging material are tested. These include, for example, appearance, haptics, usability and advertising impact. In some cases even olfaction.

React flexibly: Packaging-on-demand makes it possible 

PackEx produces exclusively in small batches of one to 5,000 folding boxes - and thus offers the best conditions for successful market tests. With the packaging-on-demand concept, we enable you to procure according to your needs. And that starts with the very first packaging. This is particularly advantageous when launching new products, because with packaging-on-demand you can reorder your packaging materials in small batches around the clock. Another advantage: PackEx express production with a 72-hour delivery promise enables you to launch your products on the market faster than ever before. This shortened time to market is a significant competitive advantage for you. PackEx's packaging-on-demand concept is also convincing when it comes to changes in the imprint of the folding boxes. With the PackEx portal, you can access the virtual warehouse around the clock. If, for example, nutrition tables on the outer packaging are no longer up to date, the original design can be replaced with just a few clicks.

Resource-saving production: PackEx has got the hang of it

In addition, PackEx produces only environmentally friendly and recyclable packaging materials. As the production process is designed to minimise waste and start-up waste, there is hardly any waste in production. This works with lacquer cut-outs, combines customer orders on collective sheets and uses innovative production technologies such as the tool-free laser process.

Bundling different jobs onto one print sheet is no problem thanks to PackEx's innovative printing process.
Bundling of different jobs onto one print sheet is no problem thanks to PackEx's innovative printing process

Since every product launch brings risks with it, we advise taking the following tips into account:

PackEx offers many advantages

  • Test product designs with packaging in series quality:
    In order to be able to draw conclusions about the expected sales, we recommend testing your customers' willingness to buy using differently designed packaging. In this way, the expected sales can be better estimated through a new packaging design. A comparison with the old packaging serves as a benchmark. This increases the chances of success of the test considerably.
  • Test the plan with a go-to-market strategy:
    If you don't test your product, you have to expect follow-up costs due to a lack of demand or sales. Our tip is therefore to always start a pilot phase in which you develop a go-to-market strategy. In advance, you should therefore consider what the USP and the concrete customer benefits are, where your products will be available for purchase and how your own customer service is organised.
  • Become a first mover and reduce time to market:
    The first mover advantage is the advantage that a company has whose new product appears first on the market. It includes, among other things, early market entry barriers and high "switching costs" as well as monopoly returns because no other competitor is yet on the market. In addition, pioneer companies usually have very loyal customers who serve as multipliers. Our recommendation: Companies should become such a first mover.
  • Optimise the product launch iteratively on the basis of regular customer feedback:
    We recommend continuously collecting feedback. This is one of the best indicators for product launches. This way you can see what requirements and needs your customers have and react to them quickly.

With all these tips, the following always applies: feedback from the market is a guide. Regardless of whether the feedback is positive or negative - every product launch and the market insights gained from it provide the opportunity to drive your own company forward.


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